JOYNEXT reflects on a fruitful experience at Tech.AD Europe 2024

JOYNEXT, a leader in automotive electronics and Advanced Driver Assistance Systems (ADAS), is well positioned for the future and looks back on its participation in this year's Tech.AD Europe 2024. The prestigious event brought together more than 600 automotive industry experts, including leading OEMs, Tier 1 suppliers, engineers and researchers, in Berlin from 10 to 12 March.


During the event, JOYNEXT presented part of its AD product portfolio, including the innovative ADCU and CCU, developed in collaboration with renowned chipset suppliers such as Qualcomm, Horizon Robotics, and Black Sesame. The highlight of the presentation was the introduction of the flexible middleware solution that JOYNEXT offers its customers worldwide on different chip platforms.


Product presentation, Lars Franke, Product Manager, JOYNEXT GmbH


JOYNEXT's participation at Tech.AD Europe 2024 was characterised by interesting discussions with industry experts. The exchange with other exhibitors of hardware (e.g. Lidar/Radar) and software (object detection, simulation, etc.) offered JOYNEXT the opportunity to deepen different perspectives on automated driving and to discuss future mobility needs. The industry dialogue not only improved the understanding of the challenges facing the industry, but also paved the way for new R&D collaborations and business opportunities with representatives from the automotive industry.


The keynote presentation by Noby Mathew, Director Products & Strategy of JOYNEXT Europe, was well received by the audience and resulted in an increased number of visitors to the JOYNEXT stand. The presentation highlighted JOYNEXT's roadmap for ADAS development and JOYNEXT's innovative approach to ADAS integration for various OEMs.


Presentation by Noby Mathew, Director Products & Strategy, JOYNEXT GmbH


“We return from Berlin full of inspiration. The event was not only a showcase for our expertise, but also an opportunity to learn, network and forge new partnerships. We are grateful for the professional environment the conference provided and are now more motivated than ever to drive automotive technology forward,” says Noby Mathew, looking forward to the next Tech.AD.





JOYNEXT is a leading AutoTech company, the Automotive Connectivity Business Unit of Joyson Electronics. Headquarters in China, JOYNEXT marks our global presence in Germany, Poland, France, US, Japan, etc. We develop technologies for intelligent connected vehicles and provide a highly personalized mobility experience that is empathic, safe, and adaptable. Our 1,500+ employees work at 7 R&D centers, 3 global manufacturing locations, and 4 customer centers around the world.


For more than two decades, JOYNEXT has been working as the development partner and system supplier of renowned car manufacturers and established long-term partnerships with various well-known OEMs. Putting ourselves in the shoes of users, we are consistently working on intelligent cockpit, smart connectivity, autonomous driving, and software solutions & services for both, carmakers, and users, offering them a personalized mobility experience.


JOYNEXT is accelerating the shift to smart mobility with our integrated hardware and software solutions. Our intelligent cockpit and smart connectivity products are equipped in millions of vehicles worldwide, complemented by our capabilities in developing autonomous driving technologies and software products, which lay a solid foundation for the cockpit and driving fusion facing the era of Central Computing Units.


Balancing innovation with sustainability, we are committed to contributing to industry transformation together with our eco-partners, such as Microsoft, HUAWEI, Qualcomm, Horizon Robotics, Black Sesame, Elektrobit, and QNX to deliver a smarter driving experience for end users.



Picture material for download under:

Use for media free of charge.

Picture credits: © JOYNEXT GmbH


Press contact JOYNEXT GmbH

WeichertMehner, Management consultation for communication GmbH & CO. KG 

Phone +49 351 50 140-200,



< >