JOYNEXT and the Dresdner Eislöwen continue their successful partnership in the ice hockey league

JOYNEXT GmbH and the Dresdner Eislöwen have decided to extend their partnership for another year. The company based in Dresden and the ice hockey club have been working closely together for three seasons. At the beginning of 2022, JOYNEXT secured the naming rights for the Eislöwen's home arena, which has since been known as the "JOYNEXT Arena".


Stavros Mitrakis, CEO of JOYNEXT GmbH, emphasizes the importance of the partnership: “With the naming rights of the JOYNEXT Arena we have excellent visibility around the home games of the Eislöwen. We look forward to continuing to contribute to the development of ice hockey in Dresden. The cooperation with the Eislöwen is extremely positive and beneficial.”


Steve Maschik, responsible for sponsorship at the Eislöwen, is also happy about the extension of the partnership: “We really appreciate the support of JOYNEXT. This partnership is a great example of cooperation in action. The joint Christmas party last year was a special experience for everyone involved. We were also guests at JOYNEXT's summer party and look forward to more joint activities.”


The extension of the partnership between JOYNEXT and the Dresdner Eislöwen emphasizes the commitment of both sides to a long-term and successful cooperation in the field of sports sponsoring.





JOYNEXT is a leading AutoTech company, the Automotive Connectivity Business Unit of Joyson Electronics. Headquarters in China, JOYNEXT marks our global presence in Germany, Poland, France, US, Japan, etc. We develop technologies for intelligent connected vehicles and provide a highly personalized mobility experience that is empathic, safe, and adaptable. Our 1,500+ employees work at 7 R&D centers, 3 global manufacturing locations, and 4 customer centers around the world.


For more than two decades, JOYNEXT has been working as the development partner and system supplier of renowned car manufacturers and established long-term partnerships with various well-known OEMs. Putting ourselves in the shoes of users, we are consistently working on intelligent cockpit, smart connectivity, autonomous driving, and software solutions & services for both, carmakers, and users, offering them a personalized mobility experience.


JOYNEXT is accelerating the shift to smart mobility with our integrated hardware and software solutions. Our intelligent cockpit and smart connectivity products are equipped in millions of vehicles worldwide, complemented by our capabilities in developing autonomous driving technologies and software products, which lay a solid foundation for the cockpit and driving fusion facing the era of Central Computing Units.


Balancing innovation with sustainability, we are committed to contributing to industry transformation together with our eco-partners, such as Microsoft, HUAWEI, Qualcomm, Horizon Robotics, Black Sesame, Elektrobit, and QNX to deliver a smarter driving experience for end users.


Press contact JOYNEXT GmbH

WeichertMehner, Management consultation for communication GmbH & CO. KG

Phone +49 351 50 140-200,

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