Cooperation extended: JOYNEXT remains partner of the Eislöwen

JOYNEXT will continue to support the Dresdner Eislöwen as a partner in the coming season. The Dresden-based technology company and the ice hockey club are thus continuing their successful collaboration, which began in 2022.

"We are proud to continue our partnership with the Dresdner Eislöwen. The JOYNEXT Arena has long been an integral part of Dresden's sporting life. Ice hockey stands for team spirit, passion, and solidarity – values that are also very important to us at JOYNEXT," said Stavros Mitrakis, CEO of JOYNEXT GmbH. "That's why we are delighted to continue supporting the Eislöwen and to work with the club to give a strong boost to Dresden as a sporting city."

As a visible sign of the bond between the two sides, the Eislöwen's home arena has been named "JOYNEXT Arena" since the beginning of 2022. Following the Eislöwen's promotion to the German Ice Hockey League (PENNY DEL), the arena will now undergo extensive expansion to meet the league's requirements and create optimal conditions for fans, players, and the media.

Steve Maschik, responsible for sponsorship at the Dresdner Eislöwen, is delighted about the continuation of the partnership: "JOYNEXT is much more than just the name of our home arena. The close cooperation is evident in joint events, campaigns, and the further development of our partnerships. The continuation of the partnership with JOYNEXT is a strong signal of stability and continuity."

About the Dresdner Eislöwen

The Dresdner Eislöwen are a traditional ice hockey club from the Saxon state capital of Dresden. They have been established in German professional ice hockey for many years and enjoy great support from fans and partners in their region. In the 2024/25 season, the club achieved a historic milestone: by winning the DEL2 championship title, the Eislöwen secured promotion to the PENNY DEL, Germany's top ice hockey league, for the first time. This was the crowning glory of a long-standing and continuous development for the club from the city on the Elbe, in which passion and commitment have always been at the forefront.

With their award as a Five-Star-Plus Club, the highest level in the German Ice Hockey Federation's youth development program, the Eislöwen are among the leading training clubs in German ice hockey. Many young talents undergo structured development here and are prepared for a career in professional ice hockey.

The Dresdner Eislöwen thus embody not only high-level sporting ambitions, but also continuity, regional ties, and sustainable talent promotion—values that have made the club famous far beyond the borders of Saxony.

JOYNEXT – WE CONNECT FUTURE

JOYNEXT is a leading AutoTech company, the Automotive Connectivity Business Unit of Joyson Electronics. Headquarters in China, JOYNEXT marks our global presence in Germany, Poland, France, US, Japan, etc. We develop technologies for intelligent connected vehicles and provide a highly personalized mobility experience that is empathic, safe, and adaptable. Our 1,500+ employees work at 7 R&D centers, 3 global manufacturing locations, and 4 customer centers around the world.

For more than two decades, JOYNEXT has been working as the development partner and system supplier of renowned car manufacturers and established long-term partnerships with various well-known OEMs. Putting ourselves in the shoes of users, we are consistently working on intelligent cockpit, smart connectivity, autonomous driving, and software solutions & services for both, carmakers and users, offering them a personalized mobility experience.

JOYNEXT is accelerating the shift to smart mobility with our integrated hardware and software solutions. Our intelligent cockpit and smart connectivity products are equipped in millions of vehicles worldwide, complemented by our capabilities in developing autonomous driving technologies and software products, which lay a solid foundation for the cockpit and driving fusion facing the era of Central Computing Units.

Balancing innovation with sustainability, we are committed to contributing to industry transformation together with our eco-partners, such as Microsoft, HUAWEI, Qualcomm, Horizon Robotics, Black Sesame, Elektrobit, and QNX to deliver a smarter driving experience for end users. www.JOYNEXT.com

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Picture credits: © JOYNEXT GmbH 
 

Press contact JOYNEXT GmbH
WeichertMehner, Management Consulting for Communication GmbH & Co. KG
Phone +49 351 50 140-200, joynext@weichertmehner.com